To introduce the community, region, and all visitors to the enjoyment of drinking beer for the taste.
To create an environment that leaves visitors more inclined to seek out
and share ideas with long-time friends, new acquaintances, and everyone
To produce consistent, quality hand-crafted beers across the spectrum
of style and flavor, to include reproduction of classic recipes and the
exploration of new, creative and adventurous malt beverages.
To create a relaxing atmosphere where patrons feel free to share
thoughts and ideas with friends, colleagues, and new acquaintances over
Primary - Great Beer, Great Conversation
Secondary - Beer Worthy of Your Conversation
Create a line of beers that patrons enjoy so much they consistently select them over mainstream and other craft beers.
Educate patrons about the brewing process and about beers in general so as to add to their beer enjoyment experience.
a flagship line of beers that are both flavorful and consistent, so
patrons can discover their “usual” when they come to Wooden Legs Brewing
Establish a seasonal line of beers that are both flavorful and unique, which makes patrons expectant for their return.
introduce new beers that span the range of flavor, intensity, novelty,
and practicality so that patrons have the ability to discover something
new each time they visit Wooden Legs Brewing Company.
Provide a venue that patrons specifically seek out because the atmosphere is both comfortable and welcoming.
Provide excellent customer service
Helpful, courteous, and engaging
Proactively address the concerns of patrons
Conversation friendly - inviting noise and light levels
Warm and Welcoming - attempt to greet, learn and use every patron’s name
Provide a sense of membership
Be recognized as “beer geeks” and as a destination for brewing insight.
Provide “Brew U” sessions to encourage new home brewers
Serve as the subject matter expert on beer and the brewing process
Sponsor regional home brew clubs and groups
Gain regional and national recognition of house brews
Prepare and serve food that accompanies beer well.
Incorporate the beer enjoyment experience in the meal and menu through recommendations from a well-informed wait staff.
Prepare and serve delicious food at a fair price.
Improve the lives and well-being of all Wooden Legs Brewing Company employees.
Create good-paying jobs that employees look forward to doing.
every WLBC employee on the brewing process and beer in general, and
enable them to become subject matter experts on WLBC beers.
Provide growth opportunities through measurable performance goals.
Contribute to the Brookings community and greater South Dakota with both energies and resources.
repayment of all loans, 10% of all Wooden Legs Brewing Company profit
will go to local, regional, and state charities, funds, and projects.
Build strong and lasting ties with SDSU.
Maintain an active role in the downtown business group to promote growth, development and expansion.